Currently there are many popular cartoon images on the network ,such as You Xi Monkey, Mung Bean Frog, Rabbit SiJi and so on. As the head and face of some communication software like QQ and MSN, Cartoon Network images have little profit in fact, and some even have no income, but once let the public know, they can embark on their own different way to make money.

   To the rabbit as the prototype for native and foreign cartoon image ,there are abroad Hooligan Rabbit, Suicide Rabbit. In recent years the local community also was born a "Rabbit SiJi " and with the hot-selling product whose prolocutor is Rabbit SiJi, it steps further into the minds of consumers.

   But whether the Rabbit SiJi with " home nationality" can copy successfully  the marketing models of the rabbits abroad, and make huge market effect , currently we couldn¡¯t be sure. But what is certain is that such a network image using its own model, began rewriting the poor promoting conditions in the past.

Network Rabbit: was born and hot  in the network

Born in the Internet, "Rabbit SiJi"

HooliganRabbit, Rabbit SiJi has the birthplace of the Internet.

 Traditional animation mode of transmission is that there is stories first the figures, mainly large-scale production of cartoons, with the promoting channel of television and film. And the new media animation like Rabbit SiJi has the cartoon image at first , then mainly via mobile phones and the Internet, through the Flash video, MSN, QQ, and other cross-media platform  to display the form of the cartoon image,  the expression,  the language, and so on.

Mr Tang  who has make market packaging for a cartoon image told the reporters that such mode contrasted with the traditional cartoon image creation, needs fewer investment and has a shorter cycle of return.

Wireless value-added channels for young users has been with high degree of active and high stickiness . Using  the platform with large number of users and high-speed transmission frequencies, the simple cartoon images with rich exhibition make stability exposure rate.

Traditional comic needs story, and the story of  the cartoon image on the network is the users diy their own stories,when they cathrsis on the internet .therefor the need for the internet cartoon images is not the story but a series of rich "expression."

What is the cartoon image sell »

"The successful sale is not authorized the cartoon story ,not a few appearances image , it is a living and a way of thinking." A person engaged in the design speak out the most fundamental factor for the success of the cartoon characters

Overseas, if the cartoon industry wants to achieve sustained healthy profits, it should spend all its energy on the development of the cartoon authorized derivative product .The cartoon industry in China finally understand the truth after several decades of lessons,. However, the local cartoon industry does not seem to be improved evidently.On the annual investment conference each year ,the foreign cartoon images like Snoopy and so on  are still very hot, instead  the local cartoons rarely been picked up.

According to the consumer survey on cartoon from market research firm Quark animation, only in  Beijing, Shanghai and Guangzhou City,people at the age of 14 to 30-year-old spent over 1.3 billion yuan totally each year. But in the cartoon image the top five ranking, are all came from foreign companies, and all the related consumption of animation and cartoon characters, from mainland China  is less than 10 percent of the total, while Japan and the United States are more than 80 percent.

Why the Local cartoon was so cold-shouldered by the market ,the fundamental reason is lack of effect cartoon images.

"The animation image is the best logo .if the story is not easily converted into other products, then the products derived from the animation image will inevitably become the focus  profit.  Because a good cartoon image is of more benefit. "Mr. Tang said, for example, such as Liu Mang Rabbit,its story is very simple, but its main characters are of high value, and the cartoon image borned on the network is directly across of the story and  viewpoint to the image creation itself.