Gasket Hits Jackpot With New Treasure Island Campaign
Def auth… 2008-6-17 13:45:38
Gasket Studios just completed a four-spot, integrated package for Minnesota-based Treasure Island Resort and Casino via agency Periscope. The campaign showcases the casino's $50 million renovation -- including 230 new suites, a 2,808-seat showroom and a 24-lane bowling alley -- with a look that mixes retro Hollywood chic with contemporary styling and builds anticipation for Treasure Island's grand re-launch in August.
To view the project, visit: www.gasket.tv/video/Treasure_Island.mov
Gasket and Periscope collaborated early on during the agency's casino renovation campaign pitch. Gasket designed style sheets, boards and multiple animatics. Following client approval, Gasket was charged with production from start to finish, including the live-action green screen shoot as well as the subsequent compositing, animation and seamless integration of green screen footage with 3D environments.
They also worked closely with music and sound design company BWN, and produced high-resolution designs for the Treasure Island's companion print and web banner ads. The result is a multi-platform campaign that places the viewer in the heart of the high-style, high-energy casino action.
"From the beginning Periscope wanted iconic, "Rat Pack" style design and animation to drive the campaign," said Gasket Creative Director Greg Shultz. "Gasket worked as a extension of the agency. We pushed the spots, exploring and pushing their potential from every angle."
"The cool thing about working with Gasket was having them involved right from the beginning," said Agency Associate Creative Director Rob Peichel. "It made the project come together really smoothly. Their team is fun and easy-going. They had a big part in the concepts and, in the end, exceeded our expectations."
Client: Treasure Island Resort and Casino
Spots: GENERIC, SUITES, BOWLING, SHOWROOM
Agency: Periscope
Creative Director: Quan Hoang
Associate Creative Director: Rob Peichel
Producers: Patti Hofstad, Selannie Tyc
Account Manager: Grant Hultgren
Design, Visual Effects and Animation: Gasket Studios
Creative Director: Greg Shultz
Animators:
Nate Dorn
Matt Ebent
Justin Greiner
Dan Helgemoe
Brad Jacobson
Elisa Takagi
John Zilka
Producer: Tammy Kimbler Weber
Music and Sound: BrahmstedWhiteNoise
Original Music: Ken Brahmsted, Justin Asher
Sound Design: Carl White
Producer: Annie Holoien
To view the project, visit: www.gasket.tv/video/Treasure_Island.mov
Gasket and Periscope collaborated early on during the agency's casino renovation campaign pitch. Gasket designed style sheets, boards and multiple animatics. Following client approval, Gasket was charged with production from start to finish, including the live-action green screen shoot as well as the subsequent compositing, animation and seamless integration of green screen footage with 3D environments.
They also worked closely with music and sound design company BWN, and produced high-resolution designs for the Treasure Island's companion print and web banner ads. The result is a multi-platform campaign that places the viewer in the heart of the high-style, high-energy casino action.
"From the beginning Periscope wanted iconic, "Rat Pack" style design and animation to drive the campaign," said Gasket Creative Director Greg Shultz. "Gasket worked as a extension of the agency. We pushed the spots, exploring and pushing their potential from every angle."
"The cool thing about working with Gasket was having them involved right from the beginning," said Agency Associate Creative Director Rob Peichel. "It made the project come together really smoothly. Their team is fun and easy-going. They had a big part in the concepts and, in the end, exceeded our expectations."
Client: Treasure Island Resort and Casino
Spots: GENERIC, SUITES, BOWLING, SHOWROOM
Agency: Periscope
Creative Director: Quan Hoang
Associate Creative Director: Rob Peichel
Producers: Patti Hofstad, Selannie Tyc
Account Manager: Grant Hultgren
Design, Visual Effects and Animation: Gasket Studios
Creative Director: Greg Shultz
Animators:
Nate Dorn
Matt Ebent
Justin Greiner
Dan Helgemoe
Brad Jacobson
Elisa Takagi
John Zilka
Producer: Tammy Kimbler Weber
Music and Sound: BrahmstedWhiteNoise
Original Music: Ken Brahmsted, Justin Asher
Sound Design: Carl White
Producer: Annie Holoien